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Use the seven deadly sins to gain even more customers

“Companies should grab potential customers by their instincts and ideally their basic instincts,” according to Philipp Westermeyer, founder of the Online Marketing Rockstars festival, which ended Wednesday (May …

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Start-ups to bring online shops and web pages together

The Hamburg-based Yarviss start-up aims to turn online shops into virtual reality worlds using story shopping. Existing online shops are integrated into a special virtual portal and the user can navigate between dif…