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About You takes over Adference

Fashion start-up buys automation technology specialists for Google and Amazon ads

The Hamburg-based About You, has bought the ad tech specialist Adference. After two years of co-operation, the Luneburg-based start-up became a wholly owned subsidiary of About You in late April, following the sale of all shares. The move allows Adference to add specialists in automation technology for Google and Amazon Ads to its team.

Employees remain, investments planned

Tarek Müller, one of About You’s managing directors, commented: “Despite our repeated market screenings, Adference’s tools and algorithms have time and again proven the best ad tech solution.” The 23-strong team will continue to operate as an independent company in Luneburg, Third-party customer business will also be continued. About You has also announced “significant investments” in its new subsidiary. After a financing round of USD 300 million dollars in 2018, About You is Hamburg’s first unicorn. The unlisted digital start-up is worth over USD 1 billion.

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Melissa KnausMay 23, 2019
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