The second Gründerflirt ended successfully Monday (April 29, 2019) after start-ups “flirted” with potential investors in Hamburg’s Chamber of Commerce. Speaking at the start of the event, Doreen Hotze, Deputy Managing Director of the Chamber of Commerce and head of the start-up centre, said: “When flirting with founders, it’s like in real life, those who flirt well get a date.”
An excellent pitch
Philipp Hartmann, investor with the Rheingau Founders Company, gave exciting insight into Myth & Truth: How to succeed with the perfect start-up pitch. Team, tuning and timing are the three key pillars and are always right, but can be corrected, if necessary, he said, adding, “No pitch is perfect. It will never be one hundred per cent perfect!,” much to the relief of many listeners. Thus, weaknesses have to be dealt with transparently. Hartmann also recommended attracting attention so that people remember someone later. Wearing sports clothes is one means of stirring up attention and proved successful as a young entrepreneur in Berlin, he recalled.
Three-minute speed pitch
The remainder of the evening consisted of 3 × 3 × 3s – three minutes of speed pitches, three minutes of questions from investors and three minutes of questions from the audience. Michael Oschmann, Managing Director of Müller Medien, and Anan Pinitvetchagan, Head of 20 Scoops, the venture capitalist, were among others in the Investors’ Lounge. Both investors and the audience quizzed entrepreneurs after many interesting pitches.
The founders’ ideas ranged from a nose booster with filter to alternative logistics offers and retail banking. Each investor chose two start-ups to meet later. The winners included the start-ups “Uwe”, the alcohol-free craft beer from Hamburg, Zelos, AI-based software for buying TV commercials and Kentago, back screening and training for use in the home. Lift Technologie, a box compatible with elevators that collects data and replaces an elevator attendant, can also look forward to a meeting with an investor. The first ever media prize was awarded to the #MEGA! start-up presented by Hamburg Airport – the three-member team won over judges and can now look forward to over EUR10,000 in prize money.
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