Group Copy 4ShapebookletcancelcateringCreated by Noe Araujofrom the Noun ProjectShapePage 1Group 13Group 17Group 25 Copy 5Group 25 Copy 5Group 80ShapeRectangle 200 Copy 2informationShapenoun_857982_ccShapeiconShape + Shapepersons_fullpersons_grouppointerGroup 20Groupnoun_602482_ccnoun_703023_ccnoun_941961_cctimenoun_531117_ccic_directions_car_48pxShape + Shapewheel

Plug and Play collaborating with HSBA Innovation


Measure focuses on joint business models and closer links to Silicon Valley

The SQUARE Innovation Hub at the Hamburg School of Business Administration (HSBA) signed a collaboration Wednesday (September 11, 2019) with Plug and Play, effective immediately, to boost Hamburg’s innovative strength and to forge closer links with Silicon Valley. This comes after the company opened its fifth German branch in Hamburg earlier in June.

Bringing international players together

“Companies in Hamburg faced the great challenge of successfully mastering digitization and positioning themselves for the future. Plug and Play networks companies with start-ups and makes an important contribution to their competitiveness. The co-operation with HSBA enables us to bring regional and international players closer to the goal of an ultimate ecosystem for companies and young founders in Hamburg,” said Nieky Sarah Ipektchi, co-founder of Plug and Play Hamburg.

Access to Silicon Valley and global expertise

The partners will help develop innovative business models in Hamburg and give start-ups and established companies direct access to the Plug and Play ecosystem in Silicon Valley as well as global expertise. SQUARE is planning a regular presence at Plug and Play to bridge the gap to Silicon Valley and to promote access to experts, innovation leaders and start-ups. Plug and Play will advise SQUARE on developing its own accelerator and will host joint events there to this end. Dr. Uve Samuels, Managing Director of HSBA and CEO of Square, said: “Plug and Play is lending us support with expert know-how from Silicon Valley and is becoming an important part of our work at HSBA as well as in the SQUARE HSBA Innovation Hub.”

Benefits for Hanseatic start-up system

The senate and Hamburg Invest had paved the way for the U.S. accelerator early, which proved a factor in favour of Hamburg. Michael Westhagemann, Senator for Economics, Transport and Innovation, welcomed the new co-operation and noted: “The combined expertise of the two partners will facilitate more targeted talks between established companies, start-ups and science. Dr. Rolf Strittmatter, Managing Director of Hamburg, also expressed satisfaction with the co-operation, and remarked: “Hamburg’s start-up ecosystem will become even more attractive for entrepreneurs all over the world as a result of this offer.”

Sources and further information:


The Hamburg School of Business Administration (HSBA) is a business school in Hamburg. HSBA helps companies give their employees suitable qualifications and to recruit promising talents. HSBA is the academic partner of around 1,000 students and over 250 companies at present.

More information:


SQUARE is a new innovation hub and an independent branch of the Hamburg School of Business Administration (HSBA). SQUARE redefines the interaction between research and practice and helps commerce to reinvent itself in a structured manner and along the SQUARE innovation road – from the idea to its implementation in a company. SQUARE offers an open ecosystem of interdisciplinary experts along the lines and values of honorable business people.

More information:

Plug and Play

Plug and Play is a global innovation platform headquartered in Silicon Valley, California. The company counts among the world’s most active investors and has 18 different industry-specific accelerator programmes and corporate innovation platforms across the globe. Plug and Play has over 28 branches locations worldwide and a network of over 200 venture capital companies i.e. potential investors. The company hosts over 700 networking events annually.

More information on:

Melissa KnausSept. 13, 2019
innovation startup