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nextMedia.Hamburg study shows rising trust in AI texts


Willingness to pay for journalism low - respondents want honesty

Trust in AI generated texts is growing and 40 per cent of Germans would rather consume a free AI article than a paid text written by a trained journalist, according to the Media Innovation Report conducted by nextMedia.Hamburg and Statista in the run-up to scoopcamp on September 29, 2019 in Hamburg. Every second German is unwilling to pay for journalistic services. Some 69 per cent of respondents consider public content credible while blogs and influencers are considered unworthy of trust.

Trend towards free content

Around 49 per cent of respondents do not want to spend money on journalistic offers and prefer free content. At the same time, only 10 per cent of respondents expressed willingness to spend over EUR 15 on journalism. A look at the age groups shows that the 50 to 65-year-olds, who grew up with classic media are less willing to pay than younger people, who are probably used to free content. Only 38 per cent of 19 to 29-year olds said they would not pay any amount compared to 58 per cent of 50 to 65-year-olds.

Glaubwürdigkeit der journalistische Akteure

Public sector content considered most trustworthy

Honesty is the most important criterion for 60 per cent of respondents followed by experience, sources and authenticity. Public contents are still perceived as the most trustworthy with 69 per cent of respondents rating them as more credible and 24 per cent even as very credible. Editorial offices in print and online were rated equally reliable. Private broadcasters, blogs and influencers, on the other hand, did not perform well. Yet, an anti-CDU YouTube video by Reza influenced 14 per cent of 18 to 29-year-olds in their European election decision. Overall, the video influenced 9 per cent of the respondents while 59 per cent denied any influence. One in three did not even know the video.

Sources and further information:

Melissa KnausSept. 24, 2019
intelligenz künstliche